Your biggest growth is sitting in
accounts you already won.
Not a CRM reminder. Not a renewal report. doohthis works every booked advertiser between signing and renewal — tracking how their campaign performed, surfacing when to add boards, periods, or markets, and building the renewal case before the contract is up — so you grow the accounts you already have, not just keep them.
Check Ins
Structured, signal-driven touchpoints throughout the contract — so every conversation with a booked advertiser is timely, relevant, and grounded in real campaign performance.
Upsell
Surfaces the right moment to propose a second board, a new corridor, or an expanded flight — backed by audience growth signals, seasonal windows, and live board availability.
At Risk
Proactively finds issues that might affect traffic or campaign results — and offers alternative boards before performance suffers. A campaign with lost results means lost trust in the medium, not just the board.
Stay present throughout the contract — not just at renewal.
Signal Check-In
SIGNALTriggered by external events — a new retail anchor opening, a national product launch, a competitor board vacancy, or a township development. When something changes in the advertiser's world, doohthis surfaces the right moment to reach out.
Performance Check-In
PERFORMANCETriggered by trade-area performance data — traffic index changes, audience composition shifts, seasonal peaks, or delivery milestones. Every conversation is grounded in real corridor data, not a generic follow-up.
Why This Touch Fired
Every check-in includes a reasoning card explaining exactly why the touch was triggered — the signal, the data, and the window. Reps go into every conversation knowing the story before they hit send.
Rep-Ready Draft Outreach
Each check-in comes with a pre-drafted email — To, Re, and body — editable before sending. Send, snooze for later, or dismiss. The right message, at the right moment, with one click.
Naperville Auto Works
I-88 Westbound, Naperville West
WHY THIS TOUCH FIRED
Toyota's new RAV4 Hybrid launch is driving dealership traffic — Naperville boards are on the right corridors.
Toyota RAV4 Hybrid national launch confirmed. I-88 Naperville West corridor sees 22,000+ daily impressions with strong auto-intender index. Launch window: 6–8 weeks.
Hi Brian, Toyota just launched the new RAV4 Hybrid nationally, and regional dealership traffic is up across the board. The I-88 and IL-59 placements are sitting on the corridors where your buyers are already moving — commuter and weekend-trip traffic that indexes strongly for vehicle consideration. Launch windows are when OOH earns its keep. The audience is already primed by the national campaign; your local boards close the loop. Worth a quick conversation about creative if you want to lean into the launch timing. Happy to share what we're seeing. Best, Alex Morgan ACME OOH
Import booked accounts
Detect signal & performance triggers
Generate "Why this fired" reasoning
Draft rep-ready outreach
Send, snooze, or dismiss
* Requires your booking and contract data to be updated.
Clearview HVAC
I-88 Westbound, Naperville West
WHY THIS UPSELL FIRED
Clearview HVAC opened a second service center in Plainfield — the IL-126 board now reaches both locations.
New Clearview HVAC service center confirmed at 143rd & Rt-59, Plainfield. IL-126 Westbound board reaches both the Naperville and Plainfield service areas. Combined trade-area coverage opportunity: 38,000+ daily impressions.
Hi Derek, Congrats on the new Plainfield location — that's a big move. With the second service center now open, the IL-126 Westbound board sits right between both your Naperville and Plainfield trade areas. It's a natural extension of what you're already running on I-88, and it gives you coverage across the full corridor your technicians are already servicing. Worth a quick conversation about adding it to the current flight. Happy to pull the combined impression numbers if that's useful. Best, Alex Morgan ACME OOH
A reason to expand that isn't “just checking in.”
Advertiser-Side Event Detection
ADVERTISER EVENTNew service center openings, product launches, and brand expansions from the booked advertiser become mid-campaign touchpoints — a natural reason to propose additional coverage.
Advertiser Audience Event Detection
AUDIENCE GROWTHTracks anything that changes the value of a board for the advertiser's audience — a new township opening, a residential development, a demographic shift — and flags when another board becomes newly relevant for them.
Seasonal Re-Engagement
SEASONAL WINDOWThe account's category cycle tells you when to propose the next flight before they think to ask. HVAC in spring, retail in Q4, fitness in January.
Performance Moments
PERFORMANCEBoard delivery milestones become proactive, credible upsell conversations — grounded in real numbers, not a generic follow-up.
Account booked
Signals monitored
Touchpoint triggered
Rep notified
Outreach drafted
Catch the silent slip before the renewal conversation.
Renewal Risk Score
A blended 0–100 score combining three first-party signals: engagement decay, board seasonality, and renewal timing. Higher is healthier. Accounts are sorted riskiest first so nothing slips through.
Engagement-Decay Risk
Low acted-touch count weighted against renewal proximity. The same silence that's fine at 9 months out is critical at 30 days. Proximity is the multiplier — early-warning amber becomes full red inside the renewal window.
Board-Seasonality Risk
Fires when the board's dead window falls in the renewal run-up. The advertiser's freshest impression of the campaign is the slow season — a property of the board, not a guess about the advertiser.
Renewal-Timing Risk
Fires when the renewal window opens inside the advertiser's vertical off-season — e.g. an HVAC account being asked to re-commit during their slow quarter. Known from the vertical, not the specific company.
Hi Dan, I want to reach out before your renewal window closes — not to push paperwork, but because I think there's a real opportunity here that's worth a conversation. A few things are converging on your account right now: your board on IL-59 tends to go quieter in January and February, which happens to be right when your renewal decision lands. That's not ideal timing, and I'd rather address it head-on than let it quietly shape the conversation. More importantly, we haven't connected in a while. I want to make sure you're seeing the full picture of what your campaign has delivered — and where we can push harder in the next cycle. Can we find 20 minutes this week? I have some ideas I think are worth your time.