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THE BOARDROOM

Perspectives on inventory intelligence, OOH sales strategy, and what it takes to compete in a data-driven media market.

Conference session at OAAA OOH Media Conference 2026 — The Human Medium, Dallas

OpinionMay 2026 · 6 min read

The human medium is also a medium of human places.

The OAAA picked the right theme for 2026. But "The Human Medium" leaves something important unsaid about the sales motion underneath the medium.

ByThiru Saravanan

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OAAA OOH Media Conference 2026 — The Human Medium, Dallas

EventsMay 2026 · 4 min read

Come find us in Dallas

May 11–13, the OAAA's 2026 OOH Media Conference takes over the Hilton Anatole in Dallas. Our co-founder Thiru Saravanan will be there for all three days. Come find us.

ByThiru Saravanan

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Stripe billboard advertisement on a building in San Francisco

IntelligenceMay 2026 · 8 min read

Inventory has a DNA. The industry just hasn't learned to read it yet.

For thirty years, the question every OOH sales conversation has started with is: what do you have? That question is the ceiling. Here's what changes when you ask the right one.

ByThiru Saravanan

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