01WHY WE EXIST
The medium is human.
The revenue infrastructure shouldn't be.
doohthis was built by people who came to OOH with fresh eyes, working alongside veterans who'd spent careers inside it, and both kept arriving at the same gap. Not the medium. Not the relationships. The space between what the best operators knew and what the rest of the team could actually act on, consistently, at every rep, on every call, every day.
The best operators in OOH have always carried something rare: a feel for which board fits which brand, which signal in the world means it's time to pick up the phone, which words land when the proposal goes out. When a lead comes in, they know how to qualify it before the conversation starts. When a contract is three months from renewal, they know the right moment to call, and what to say. That instinct took years to build. It lived in senior heads because there was nowhere else to put it.
doohthis is where it goes now. The institutional knowledge of your best operator, written down at the level of the asset, kept current, and quietly available across the full revenue cycle. When the rep opens the outbound email. When the phone rings with an inbound inquiry. When a booked account needs the right reason to expand.
Not to replace the rep. To make every rep work like the one who already knows the territory, and never has to start from a blank page.
02WHO'S BUILDING IT
The team behind the work.
CO-FOUNDER · CHIEF EXECUTIVE OFFICER
Thiru Saravanan
Two-time founder. Enterprise GTM operator.
Thiru fell in love with billboards on a drive down I-65. A few hundred miles of them, framing American highways the way they have for a century, shaping what local economies see and think about every morning. The medium was obvious. The fact that almost no modern software had been built for the people who own them was obvious in the same way.
The decade leading up to that drive had been spent in the same posture: bringing frontier technology to legacy industries that needed it and weren't sure they wanted it yet. VR training simulators for Fortune 500 manufacturers. Immersive customer experiences for global brands. Enterprise XR at RR Donnelley. Eight years before that as co-founder and CBO of XR Labs, delivering multi-million-dollar engagements across five continents.
doohthis is the company Thiru wished he could have handed every operator on that drive. We're building it for the ones still answering the phone themselves.
CO-FOUNDER · CHIEF TECHNOLOGY OFFICER
Muthu Kumar
Three-time founder. Two decades of building hardware, embedded systems, and edge AI from the ground up.
Muthu is the technical spine of doohthis. Most recently, he spent six years as Founder & CTO of Pixxon AI Solutions, leading platform R&D across hardware, AI, and software, including a flagship product that delivers supercomputer-level computer vision entirely on-device, with no external infrastructure required.
Before Pixxon, he founded SpotForge, a pioneer in Android-based digital signage, building inside Digital-Out-of-Home more than a decade before doohthis existed. Before that, Bandvalley Technologies, where he built real-time fraud-prevention systems for banking and government-deployed handheld devices still in service today. Two decades of shipping production systems into environments where they actually have to work.
03ADVISORS
The voices we check ourselves against.
Decades inside the industry, in the room while we build.
ADVISOR · BUY SIDE STRATEGY
Jack Sullivan
The buy side of OOH, at its highest level, for more than three decades. There are very few people who have shaped this industry more.
Jack's career is the kind that defines an industry. He started at Leo Burnett in the media department that became Starcom, rose to Senior Vice President overseeing all OOH planning and buying, and spent more than two decades running a team that managed an average of $200 million annually in OOH investment, across traditional, transit, digital, and experiential, for brands including McDonald's, Disney, GM, Bank of America, Samsung, and Visa.
He served more than 20 years on the board of the Traffic Audit Bureau (now Geopath), including two consecutive terms as Chairman, the body that underpins how the entire industry measures itself. He has served on the advisory board of the DPAA, on the board of the Digital Signage Federation, and as an advisor or board member to several other OOH media companies. His contributions have been recognized with two MediaWeek Media All-Star Awards, the L. Ray Vahue Award of Merit, and induction into the OAAA Hall of Fame.
For doohthis, Jack advises on how to optimise the platform for maximum impact with the buyers, the brands and agencies that allocate OOH budgets. Nobody understands what they need, how they evaluate, and what moves them to invest more than someone who spent three decades on that side of the table.
ADVISOR · SELL SIDE STRATEGY
Jonathan "JG" Graviss
Thirty years on the sell side of OOH. Building sales teams, driving revenue growth, and raising the bar on how this industry sells.
JG has spent thirty years on the sell side of out-of-home, not watching it from the outside, but running it from within. Across Adams Outdoor, Clear Channel, Lamar, and eleven other operators, he has built and led sales teams, opened new markets, and driven sustained revenue growth at every level of the org chart: rep, manager, VP, and GM.
His career has been defined by a relentless focus on what actually moves revenue: better prospecting systems, tighter sales processes, stronger account management, and a culture of accountability on the floor. He has introduced sales technology, built high-performing teams from the ground up, and implemented the kind of best practices that turn good reps into great ones and stagnant books into growing ones.
Today, JG brings that same sell-side discipline to independent operators, helping them build the revenue infrastructure, sales systems, and team capabilities that the largest companies in OOH have always had. For doohthis, he is the practitioner voice that keeps the product honest: built for the people actually selling boards, not just managing them.
ADVISOR · COMMERCIAL STRATEGY
Daniel Fleischer
Two decades on the media and ad-technology side of DOOH, spanning operations, sales, and programmatic.
For nearly 20 years, Daniel has sold and implemented the technology that runs DOOH publishers, across venue types and major markets. He has worked with independent billboard owners, digital-only startups, and multinational enterprises including Clear Channel, Outfront, Ströer, and Adshel/oOh! Media, as well as a range of retail media environments.
He started in OOH at BroadSign, the industry's largest technology provider, as Director of Sales for North America. As VP of Business Development at Ayuda Media Systems, he led commercial development from startup through the company's 2019 acquisition by BroadSign, covering global sales, marketing, industry partnerships, and expansion into new verticals and markets. That work also helped seed the programmatic platform Hivestack, later acquired by Perion. Most recently, as VP of Supply Partnerships at Screenverse, he doubled the publisher footprint while teaching DOOH operators how to navigate programmatic.
Born into a family of teachers, Daniel mentors at the strategic level and still rolls up his sleeves. He advises doohthis on commercial strategy, modeling, and the GTM motion that turns into real operator traction.