01WHY WE EXIST
The medium is human.
The infrastructure shouldn't be.
Walk into any independent OOH operator on a Tuesday morning. The owner is on the phone, again, because nobody else can quote that account. The senior rep is rebuilding a proposal from a photosheet that hasn't been updated since 2019. The new AE, six months in, is still asking which boards on the network matter. And the phone keeps ringing off the imprint on the boards — half those calls dying in voicemail before anyone gets to them.
None of that is the fault of the people doing the work. The reps are good. The owners are excellent. The medium itself is one of the most durable in advertising. What's missing is everything between them — the work that has always sat in senior heads because, until very recently, there was nowhere else for it to go. Knowing which advertiser is right for which board. Knowing which signal in the world means it's time to call. Knowing which words to put in the email. The best operators have always done this work brilliantly. They've just had to do it in their heads, and they've had to do it again every Tuesday.
doohthis is the layer underneath. The same intuition the best operators have always run on, written down at the level of the asset, refreshed against what's actually true this quarter, and quietly there in the moments where it matters — when the rep opens the outbound email, when the phone rings, when the proposal goes out. The reps stop authoring from a blank page. The owner stops being the only person who can quote the account. The medium stays human, and the work underneath it finally doesn't have to be.
02WHO'S BUILDING IT
The team behind the work.
CO-FOUNDER · CHIEF EXECUTIVE OFFICER
Thiru Saravanan
Two-time founder. Enterprise GTM operator.
Thiru fell in love with billboards on a drive down I-65. A few hundred miles of them, framing American highways the way they have for a century, shaping what local economies see and think about every morning. The medium was obvious. The fact that almost no modern software had been built for the people who own them was obvious in the same way.
The decade leading up to that drive had been spent in the same posture: bringing frontier technology to legacy industries that needed it and weren't sure they wanted it yet. VR training simulators for Fortune 500 manufacturers. Immersive customer experiences for global brands. Enterprise XR at RR Donnelley. Eight years before that as co-founder and CBO of XR Labs, delivering multi-million-dollar engagements across five continents.
doohthis is the company Thiru wished he could have handed every operator on that drive. We're building it for the ones still answering the phone themselves.
CO-FOUNDER · CHIEF TECHNOLOGY OFFICER
Muthu Kumar
Three-time founder. Two decades of building hardware, embedded systems, and edge AI from the ground up.
Muthu is the technical spine of doohthis. Most recently, he spent six years as Founder & CTO of Pixxon AI Solutions, leading platform R&D across hardware, AI, and software — including a flagship product that delivers supercomputer-level computer vision entirely on-device, with no external infrastructure required.
Before Pixxon, he founded SpotForge, a pioneer in Android-based digital signage — building inside Digital-Out-of-Home more than a decade before doohthis existed. Before that, Bandvalley Technologies, where he built real-time fraud-prevention systems for banking and government-deployed handheld devices still in service today. Two decades of shipping production systems into environments where they actually have to work.
BASED
CHENNAI, INDIA
PREVIOUSLY
PIXXON AI · SPOTFORGE · BANDVALLEY
BUILDING
THE ENGINEERING
03ADVISORS
The voices we check ourselves against.
Decades inside the industry, in the room while we build.
ADVISOR · INDUSTRY PRACTITIONER
Jonathan "JG" Graviss
Thirty years inside OOH. Operations, real estate, sales, sales management, GM — done all of it, at fourteen companies.
JG has spent his career inside the industry doohthis is built to serve — not observing it, but working it. Across Adams Outdoor, Clear Channel, Lamar, and eleven other billboard companies — he has built teams, fixed pipelines, opened markets, and run the full arc of what it takes to grow an OOH business from the inside out.
Today, JG is Co-Founder and Chief Revenue Officer at Graviss Marketing, where he helps independent operators build the marketing presence, sales systems, and revenue infrastructure that the largest companies in the industry have always had. For doohthis, he is the practitioner conscience — the voice that makes sure what we build actually fits the day-to-day of the people who'll use it.