Drop in your boards.
Every board you own goes in once — by spreadsheet or on the map — and everything after this step runs on it.
- Upload a CSV, or add boards one at a time on the map
- Stacked faces are split into A and B, each sold on its own
- Static, digital, transit and street furniture
Read every board’s DNA.
doohthis builds a profile of the place around each board — who drives past and when, what’s nearby, how the year moves. This is the location intelligence every recommendation stands on.
- Traffic, direction and commute patterns
- Demographics and spending around the board
- Nearby anchors, schools, events and tourism
Read both calendars.
The best buyer for a board in October is often different from the best buyer in May. doohthis scores every vertical month by month against two calendars, and the ranking moves with them.
- The local calendar — weather, sports seasons, the school year, holidays, festivals and tourism
- The buyer’s own calendar — tax season, open enrollment, back to school, year-end sales, the holidays
- Every recommendation says which calendar put it there
Match the place to the brands.
Location intelligence is fused with firmographic intelligence — what’s happening inside the brands that could buy the board. A new clinic, a store opening or a hiring push turns a cold pitch into a timely one.
- Store openings, expansion and launches
- Hiring pushes, sponsorships, revenue and headcount
- Every match carries the reason it fits
See who to sell — for the dates you have open.
Pick the horizon that matches the board’s availability. doohthis ranks the verticals that fit it then, breaks each into sub-verticals, and lists the brands inside them, national and local.
- Ranked verticals for your chosen start and end dates
- Sub-verticals shown as headers on the brands page
- Pull in more brands for a sub-vertical when you need them
Send a story, not a rate card.
doohthis writes the first email around the reason the board fits, to the right person at the brand. It sets the length to the reader — short for a national brand’s media team, a fuller explainer for a local owner who has never bought a billboard.
- Add your own angle, such as something you learned in person
- One email per person on the buying committee, reviewed in one grid
- Photo sheets and proposals attached, ready to go