OUTBOUNDPart of the doohthis AI sales suite

Your sales tools don’t
understand your inventory.

doohthis is not a generic CRM or another marketplace. It knows every board you own — what surrounds it, who passes it, and how the year changes who should be on it — and tells your reps exactly which brand to call, why, and when.

Join the Pilot →See how it works
Hwy 2 & 21st Ave E · horizon Oct 1 – Nov 30
HealthcareThe medical district is nearby; flu-shot season and open enrollment fall inside the horizon.
92
PowersportsSnowmobile trail season opens in late November; dealers sit along Hwy 2.
86
EducationBSU campus is nearby; spring enrollment marketing runs October to November.
79
✦ Pick a vertical to see the businesses that fit, then generate the write-up
01

Signals Radar

Everything happening around your boards — openings, playoffs, festivals, road projects — turned into reasons to call.

02

Board DNA

The place around every face, read and ranked: who fits, in which month, and exactly why.

03

Campaign Generation

Signal-driven, data-backed outreach for every brand and board combination, ready to export.

01 · Signals Radar

Hear about it before your competitors do.

Store openings, playoffs, school calendars, road projects and festivals near your boards become go-to-market stories — with the verticals and brands that gain the most from each one.

Event-driven strategy

Every local event is read as a reason to advertise now, and framed for the brands it helps.

Vertical and brand targeting

For each event, the verticals and specific brands with the most to gain — and a pitch connecting the event to their business.

Story-led angles

Instead of simply saying a board is available, reps can explain that the clinic is opening three minutes from it during flu season.

Scored and prioritised

Each event-brand pairing is ranked by reach, distance from the board and vertical fit, so reps lead with the best opportunity.

Signals Radar · Bemidji, MN
Urgent-care clinic openingOct 6 · near Hwy 2 & 21st Ave E
CONFIRMED
Snowmobile trails openLate Nov · weekend trail traffic on Hwy 2
UPCOMING
BSU homecoming weekOct 12–18 · campus nearby · alumni and family traffic
LIVE
TARGET VERTICALS · CLINIC OPENINGHealthcare staffing · Pharmacy · QSR near campus · Scrubs & uniforms
WatchSignals RadarLocal events and openings near your boards, turned into reasons to call.
02 · Board DNA

Every board, read like a local.

Point doohthis at any face and get a full intelligence brief: the businesses around it, transit and demographics, local events, and how both the season and each buyer’s own calendar change who should be on it.

Location scan

The business ecosystem, transit and demographics around every face, analysed in seconds.

NEWSeasonality, two ways

The local calendar — weather, sports seasons, the school year, holidays and festivals — and each business’s own cycle: tax time, open enrollment, back to school, year-end.

Verticals ranked by fit

Sub-verticals and brands ranked for the dates you pick, national and local, each with its reason.

Brand signals matched

Firmographic signals show which brands are opening, hiring or launching near the board right now.

Board DNA · ranked for Oct 1 – Nov 30
NearbyMedical campus, BSU, retail strip
TransitHwy 2 commuter corridor
DemographicsFamilies, students, healthcare staff
SeasonFlu season · first snow
92HealthcareWhy
  • Medical campus nearby
  • Flu shots and open enrollment fall inside Oct–Nov
  • Healthcare staff in the commuter mix
86PowersportsWhy
  • Hwy 2 carries weekend trail traffic
  • Snowmobile season opens late November
  • Dealers along the corridor
79EducationWhy
  • BSU campus nearby
  • Spring enrollment marketing runs Oct–Nov
  • Student and family audience
03 · Campaign Generation

The perfect sequence, already written.

Once the board’s DNA has shaped the verticals, brands and story, doohthis builds the outreach — personalised, signal-driven and at the right length for the reader.

Verified contacts, built in

Decision-makers at every business — name, title, work email and phone — pulled through our integrated data partners and placed straight into the write-up.

Personalised variables

Contact, company, opening date or product launch filled in automatically.

Length that fits the reader

Brief for a national media team; a plain-language explainer for a local owner who has never bought a billboard.

YOUR ANGLEThe thing only you know

“We met at the BSU homecoming.” “Their GM grew up on this corridor.” Type it in one line and doohthis weaves it into the email in your voice. It reads whether the angle is personal or about the business, and keeps it to that one person or shares it across the account — and it never carries an angle meant for one contact into another’s email.

One-click export

Straight to your CRM, Outreach.io, Gmail or Outlook.

Campaign · Healthcare · Sanford Health
DAY 1Flu season on the road to your clinics
DAY 4Open enrollment, in front of every driver
DAY 7A two-month plan for Q4
To: {{First_Name}} at Sanford Health
Hi {{First_Name}} — flu-shot season and open enrollment both land in October and November, and our Hwy 2 & 21st Ave E board sits on the main road into Bemidji’s medical district. Can I send you a mockup with Sanford on it?
✦ Your angle · only Dana“We met at the Bemidji State homecoming.” Woven into the opening line
Export to your CRM, Outreach.io, Gmail or Outlook
04 · Pitch Prep

Your rep walks in knowing more than the buyer expects.

A standard photosheet is written for a general audience. Pitch Prep writes the argument for this board, this vertical and this brand — so every rep pitches like your best one.

Board-level arguments

Location-specific talking points built from what surrounds the board, its traffic and its timing. These are reasons to buy, not just impression counts.

Vertical fit engine

Why this board works for a healthcare buyer — and what changes for QSR or auto.

Brand story engine

Each pitch is written specifically for that brand.

Included in every plan

Reps spend less time preparing and can answer buyer questions with confidence.

Pitch Prep · Hwy 2 & 21st Ave E · for a healthcare buyer
“Every nurse, patient and visitor heading to the medical campus a mile up the road passes this board on the way in. Your message is the last thing they see before they turn in.”
Vertical fitWhy this board works for healthcare — and what to say to a QSR buyer instead.
Brand storyBuilt around Sanford’s own services and season, not a generic healthcare pitch.
05 · Enhanced Photosheet

Don’t send a spec sheet.
Send the campaign they’ll say yes to.

For every board and every brand you pick, doohthis writes a photosheet the buyer can approve on the spot: the board’s specs, the facts that make the location worth buying, and campaign ideas built around that brand’s own products, calendar and customers.

ENHANCED PHOTOSHEET01 / 03
Johnston St @ Ambassador
Lafayette, LA · Digital · 10 × 35 ft
BOARD PHOTO
Daily impressions103,201
Slot8 sec
StatusAvailable
8 FACTS02 / 03
  1. Ragin’ Cajuns game daysNear Our Lady of Lourdes Stadium and UL Lafayette
  2. Longer dwell timesLane restrictions on Bertrand Dr slow the corridor
  3. Rerouted highway trafficI-49, I-10 and US 90 closures push new flows past the board
  4. Gateway to The Mall of AcadianaSuburban families with purchasing power
  5. Holiday and cultural visitorsCajun and Creole Christmas, Nov–Dec
  6. Statewide tournamentsLHSAA finals fill the lodging corridors
  7. 722K weekly impressionsAcross 106,000+ Lafayette Parish households
BRAND FIT03 / 03
6 Reasons Wildcat Brothers Distilling Should Buy

Own Johnston Street as the local gateway to Wildcat Brothers’ Louisiana-made rum.

1Sweet Crude RumThe rum in Lafayette’s official cocktail, The Rouler
2Fifolet Spiced RumA warm, spiced serve for the Cajun and Creole Christmas season, when dining, gifting and entertaining peak
3Noire 5-Year-Old BlendThe premium sip-and-gift bottle
4Louisiana sugarcaneLead with “made here”: hand-produced rum from locally sourced sugarcane, Acadiana’s own distiller
5Visit Gator CoveA “Visit Gator Cove” call to action around Ragin’ Cajuns home games and Cajundome events
6The rum portfolioRotating 8-second executions for football, state championships and Cajundome nights
Generated forJohnston St @ Ambassador, Lafayette LA×Wildcat Brothers Distilling
01
Sweet Crude RumAlways on

The rum in Lafayette’s official cocktail, The Rouler. A “Make it a Rouler” message for people moving between campus, downtown and the mall.

02
Fifolet Spiced RumNov – Dec

A warm, spiced serve for the Cajun and Creole Christmas season, when dining, gifting and entertaining peak.

03
Noire 5-Year-Old BlendHoliday gifting

The premium sip-and-gift bottle — “Bring home Louisiana’s aged rum” for shoppers, visitors and hosts.

04
Louisiana sugarcaneBrand story

Lead with “made here”: hand-produced rum from locally sourced sugarcane, Acadiana’s own distiller.

05
Visit Gator CoveFall weekends

A “Visit Gator Cove” call to action around Ragin’ Cajuns home games and Cajundome events.

06
The rum portfolioGame days

Rotating 8-second executions for football, state championships and Cajundome nights — one serve for each occasion.

WatchThe Enhanced PhotosheetFrom board and brand to a photosheet the buyer can approve on the spot.
Their products, by nameSweet Crude, Fifolet, Noire — not “a spirits brand”.
Their moments, on this boardGame days, Cajun and Creole Christmas, Cajundome nights — when each idea should run.
Proof they can checkThe brand’s own site, the board’s location, nearby destinations and impressions, all cited.

Example generated by doohthis for a real board. Pitch Prep and Photosheets are included in every plan.

Contacts included

The board, the business, and the person to email.

Most tools stop at the company name. doohthis goes on to the decision-maker: for every business it recommends, it finds the right people — owner, marketing lead, media buyer — through our integrated data partners, and drops them straight into the write-up.

  • Role-matchedOwner for a local café, marketing lead for a regional chain, media buyer for a national brand.
  • Verified before you sendWork email and phone checked, with a confidence flag on anything uncertain.
  • Pay per contactCredits are used only when you pull a contact. Already use a contact-data tool? doohthis works alongside it.
New to OOH

Your next best account has never bought a billboard.

The clinic, the dealer, the lake resort, the new café. doohthis finds the businesses that fit your boards but have never run one — and makes the case in their words.

  • ✓A mockup of their own ad on your board
  • ✓Pricing as a four-week flight, not a CPM
  • ✓Artwork, printing and install explained up front
  • ✓A nearby example they’ll recognise
Outbound

Every board has a buyer. Go find them.

Join the pilot and see Board DNA, signals and campaigns on your own inventory.

Join the Pilot →See how it works