Phoenix, Arizona — June 24, 2026 — doohthis helps out-of-home operators identify, reach, and convert the businesses that have never bought OOH. Today, OOH Hall of Famer Jack Sullivan joins doohthis as Advisor, Buy Side Strategy, helping make sure every pitch doohthis helps create speaks the language of the people who approve OOH budgets.
Operators are judged on one thing in the end: whether the brands and agencies on the other side of the table say yes. Too often, the pitch is built from the seller’s side, around the inventory available, rather than around how a buyer evaluates a plan. doohthis matches each static and digital board to the businesses most likely to convert and builds the case for each one. Jack’s role is to keep that case anchored in how buyers actually think, compare and commit.
Sullivan spent more than two decades at Leo Burnett and Starcom, rising to Senior Vice President overseeing all OOH planning and buying, with a team that managed an average of $200 million a year in OOH investment for brands including McDonald’s, Disney, GM, Bank of America, Samsung, and Visa. He served more than 20 years on the board of the Traffic Audit Bureau (now Geopath), including two consecutive terms as Chairman, and has been inducted into the OAAA Hall of Fame.
“Jack has spent his career on the side of the table our customers most need to understand. He knows how brands and agencies evaluate OOH, what earns their confidence and what makes them invest more. Having him guide how doohthis builds the case for every board means operators walk into each conversation with the buyer’s perspective already built in.”
— Thiru Saravanan, Founder and CEO of doohthis
“For years I sat across from sellers with great inventory and a weak reason for my brand to be on it. The best pitches were always the ones that understood the brand’s business first. doohthis brings that thinking to every board and every rep, and that is exactly what buyers want to see.”
— Jack Sullivan, Advisor, Buy Side Strategy at doohthis
Under the hood, doohthis researches verticals, brands, and real-time signals like news and events to build a profile of which businesses will get the best outcome from each board. It drafts messaging tailored to each brand and assembles the full campaign, including dynamically generated photosheets built for each prospect. The result is more converted prospects and better yield across an operator’s entire asset base.
About doohthis
Founded by Thiru Saravanan, Muthukumar Thamilmani, and Daniel Fleischer, doohthis is an AI copilot for OOH media sellers. It helps teams sell more inventory, with brand-tailored messaging, in less time, expanding the pool of advertisers for every static and digital board.