Arlington, Virginia — October 31, 2026 — doohthis helps out-of-home operators identify, reach, and convert the businesses that have never bought OOH. Today, OAAA Hall of Famer Stephen Freitas joins doohthis as Advisor, Industry and Growth, guiding the company on industry growth and capital strategy as it builds the next generation of OOH technology.
Out-of-home is growing, but much of that growth still flows to the same advertisers. The thousands of local and regional businesses that have never bought a board remain largely untapped, and the operators who serve them rarely have the tools to reach them. doohthis is built to open that market. Stephen’s role is to help the company grow in step with the industry, its partners and the organisations that shape it.
Freitas has nearly 40 years of leadership experience in out-of-home. For nearly 25 years he served as Chief Marketing Officer of the Out of Home Advertising Association of America (OAAA), where he was a leading industry spokesperson and helped unite and advance OOH through education and promotion. He is currently a partner with the global consultancy OOH Capital, and previously held senior marketing roles at Clear Channel and its predecessor companies, overseeing global branding, strategy, research, and communications across 65 markets. He is a recipient of the L. Ray Vahue Award of Merit and has been inducted into the OAAA Hall of Fame.
“Stephen has spent his career making the case for out-of-home, to brands, to agencies and to the industry itself. Few people understand better how OOH grows and what it takes to earn its trust. His guidance on industry growth and capital strategy will help us bring doohthis to every operator who needs it.”
— Thiru Saravanan, Founder and CEO of doohthis
“The biggest opportunity in out-of-home has always been the advertisers who haven’t discovered it yet. doohthis gives operators of every size a practical way to reach them, with a story that makes sense for each business. That is good for operators, and it is good for the whole industry.”
— Stephen Freitas, Advisor, Industry and Growth at doohthis
Under the hood, doohthis researches verticals, brands, and real-time signals like news and events to build a profile of which businesses will get the best outcome from each board. It drafts messaging tailored to each brand and assembles the full campaign, including dynamically generated photosheets built for each prospect. The result is more converted prospects and better yield across an operator’s entire asset base.
About doohthis
Founded by Thiru Saravanan, Muthukumar Thamilmani, and Daniel Fleischer, doohthis is an AI copilot for OOH media sellers. It helps teams sell more inventory, with brand-tailored messaging, in less time, expanding the pool of advertisers for every static and digital board.