doohthis is a proud sponsor of Unleashed '26 — the flagship conference for Apparatix Users ✦ Omni Orlando at ChampionsGate ✦ Sept 21–23 ✦ Catch our onstage session & drop by our booth!✦doohthis is a proud sponsor of Unleashed '26 — the flagship conference for Apparatix Users ✦ Omni Orlando at ChampionsGate ✦ Sept 21–23 ✦ Catch our onstage session & drop by our booth!✦doohthis is a proud sponsor of Unleashed '26 — the flagship conference for Apparatix Users ✦ Omni Orlando at ChampionsGate ✦ Sept 21–23 ✦ Catch our onstage session & drop by our booth!✦doohthis is a proud sponsor of Unleashed '26 — the flagship conference for Apparatix Users ✦ Omni Orlando at ChampionsGate ✦ Sept 21–23 ✦ Catch our onstage session & drop by our booth!✦
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AnnouncementsSeptember 11, 2026 · Montreal, Canada

doohthis Names DOOH Veteran Daniel Fleischer as Co-Founder and Chief Commercial Officer

Appointment backs the company's core aim: helping operators win advertisers who have never bought out-of-home

Montreal, Canada — September 11, 2026 — doohthis helps out-of-home operators identify, reach, and convert the businesses that have never bought OOH. This week the company named DOOH industry veteran Daniel Fleischer as Co-Founder and Chief Commercial Officer to accelerate that mission.

Most operators spend their selling time on advertisers in the usual categories that have become accustomed to OOH. The larger opportunity sits with the local and regional businesses that have never committed to OOH, because surfacing the right inventory, at the right moment, with the best reasons to buy, is extremely challenging. doohthis closes this gap. It matches each unit of static and digital inventory to the businesses most likely to convert, then hands the sales team the outreach, follow-up, and bottom-funnel pitch materials ready to send. Weeks of seller effort gets reduced to minutes, and the pool of paying advertisers grows.

Fleischer brings 20 years of OOH technology experience. His commercial leadership at Ayuda Media Systems played a key role in its acquisition by BroadSign, and later held leadership positions at Blip/Adkom and Screenverse.

Daniel Fleischer, Co-Founder and Chief Commercial Officer of doohthis

Daniel Fleischer, Co-Founder & CCO

“Media owners are sitting on demand they can't reach. From our first week working together, it was clear that doohthis is a vehicle for Daniel's vision of bettering the lives of media owners. He knows this industry and the people in it better than anyone, which is why he moves from advisor to Co Founder, owning our entire commercial pillar. He drives our commercial and fundraise strategies, overall growth and customer success. We are glad this mission sits with someone who owns it as deeply as he does.”

— Thiru Saravanan, Founder and CEO of doohthis

“This industry has strong software for operating OOH inventory, as well as offerings that strive to make the category easier to buy. Nobody has made it meaningfully easier to sell. Most of OOH's revenue still comes from being actively sold, not bought. doohthis is the first tool built to help those sellers move more numbers.”

— Daniel Fleischer, Co-Founder and Chief Commercial Officer of doohthis

Under the hood, doohthis researches verticals, brands, and real-time signals like news and events to build a profile of which businesses will get the best outcome from each board. It drafts messaging tailored to each brand and assembles the full campaign, including dynamically generated photosheets built for each prospect. The result is more converted prospects and better yield across an operator's entire asset base.

About doohthis

Founded by Thiru Saravanan, Muthukumar Thamilmani, and Daniel Fleischer, doohthis is an AI copilot for OOH media sellers. It helps teams sell more inventory, with brand-tailored messaging, in less time, expanding the pool of advertisers for every static and digital board.

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